Lund's is a full service fly shop located in western Wisconsin on the northern edge of the driftless region. We are blessed with cold limestone rivers and creeks that are filled with trout. The area is diverse so we have excellent warm water fishing as well. The shop is stocked floor to ceiling with a large selection for many species. The knowledgeable and friendly staff are glad to help with anything you need.

Guided Fly Fishing

Nick Altringer & Ger Moua are our lead guides and one of them will respond to answer any questions you may have or get the booking process started. Reservations are only held with a paid deposit of $100 for a trout trip or $200 for a float trip. The remainder due for the trip needs to be paid in full to the guide the day of your trip. They will contact you prior to your trip to discuss the details for the day and their preferred form of payment. Prices do not include gratuity. Within 30 days of your guided trip, the deposit is non-refundable. Although, if you need to cancel after 30 days prior to your trip the deposit may be transferred to another available date if it is arranged more than 10 days before the original scheduled date. For more information and to check availability, please contact us at the email below.

Rain Totals and Water Conditions

Where To Fish



WE ARE VERY EXCITED TO TELL YOU WE ARE MOVING THE STORE ACROSS THE STREET TO A LARGER SPACE! Renovations will happen in January 2024 and we are hoping to move inventory over by the end of January or February. There's a good chance we will be closed for several days while we move product. We will keep you posted. UPDATE 1/29/2024: We have found more areas we want to renovate so it's looking like an early to mid February move at this point. The new address will be 101 S Main St. UPDATE 2/5/2024: We have enough renovations done that we can move the store soon and finish the work while we are operating out of the new space. ****************WE WILL BE CLOSING THE STORE SATURDAY AFTERNOON FEBRUARY 10TH STARTING AT 1PM TO MOVE EVERYTHING TO THE NEW LOCATION. WE WILL TRY TO BE OPEN FOR BUSINESS WITH NORMAL HOURS BY TUESDAY 2/13 OR WEDNESDAY 2/14 AT THE LATEST. WE WILL KEEP YOU POSTED*************** ***************WE ARE MOVED INTO THE NEW LOCATION ACROSS THE STREET AND OPEN FOR BUSINESS! 101 S MAIN ST*************** WELCOME TO THE NEW WEBSITE With the store moving in the first part of 2024 we won't have a lot of time to work on the website. We hope to update photos and add more products throughout the rest of the year so check back often.

Location & Contact

Lund's Fly Shop 101 S Main St River Falls, WI 54022
MARCH - MID OCTOBER Mon 9-6 Tues 9-6 Wed 9-6 Thur 9-7 Fri 9-6 Sat 8-6 Sun Closed* *Open Sundays 9-3 April through June. MID OCTOBER - FEBRUARY Mon 10-6 Tues 10-6 Wed 10-6 Thur 11-7 Fri 9-6 Sat 8-5 Sun Closed